Disney’s live-action adaptation of Mulan will be released on Disney Plus on September 4th for $29.99, the company announced Tuesday.
Disney executives walked through the new plan for Mulan’s release during an earnings call with analysts Tuesday. The $30 fee will be on top of the $6.99 subscriber fee for Disney Plus customers.
"We thought it was important to find alternative ways to bring [Mulan] in a timely manner,” Disney CEO Bob Chapek said. In countries where Disney Plus is not available, Disney is releasing Mulan in theaters on the same date. The new release date follows Warner Bros.’ announcement that Christopher Nolan’s Tenet would get a staggered release. Tenet will open in approximately 70 international territories on August 26th before getting a limited release in the United States on September 3rd. It will go city by city in the United States as the country battles climbing coronavirus cases.
Disney Plus now has over 60.5 million paying subscribers as of last month, just nine months after the launch of the direct-to-consumer streaming platform. Chapek said that the premiere access window created on Disney Plus for “Mulan” acts as a “fairly large stimulus” for new consumers to sign up for the streaming service.
Last month, Disney delayed Mulan indefinitely, pulling the film from its theatrical calendar. Two of Disney’s other upcoming films, The New Mutants and Black Widow, remain with their respective release dates of August 28th and November 6th. A spokesperson at the time told Variety that “it’s become clear that nothing can be set in stone when it comes to how we release films during this global health crisis.”
Mulan has faced a bumpy road. The film was originally supposed to be released on March 27th, got pushed to July 24th, and was delayed again to August 21st. Having Mulan on Disney Plus should help Disney a little, but whether it performs the way Disney needs it to remains unclear.